Hasta la vista, PPI! Schwarzenegger fronts FCA's £42m campaign

Robotic head modelled on star features in watchdog’s ads pointing out chance to claim will terminate after 2019 deadline

The UK’s financial watchdog is to launch a £42m campaign featuring a model of the Terminator star, Arnold Schwarzenegger, to raise awareness of the deadline for making complaints about payment protection insurance.

The Financial Conduct Authority’s ad campaign, which is being paid for by the 18 banks, building societies and credit card providers with the most PPI complaints, is being launched exactly two years before the 29 August 2019 deadline for claims.

Related: How to reclaim mis-sold PPI for free

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