Think of it, to use the ingenious phrase coined by my colleague John Harris, as “Stasi capitalism”. That might sound like an overreaction to the announcement of a new car insurance scheme, but hear me out.
Admiral has publicised a new service – firstcarquote – which will analyse the Facebook posts of first-time car owners, looking for evidence that they’re the kind of well-organised, conscientious types who will be safe on the roads. If you use a calendar or bookkeeping apps, tend to write in short, coherent sentences and use lots of lists, you’ll look like a safe bet and might qualify for a discount. But if your social media history is chock-full of exclamation marks, with a heavy use of “always” and “never” rather than the more cautious “maybe”, that might suggest you’re a tad on the over-confident, even reckless side – and you’ll have to pay the full rate.
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