Picture a world where no one ever posts anything on social media about nights out or evenings slobbing in front of the TV; instead they share details about work meetings, or recommendations for accounting apps. Why? Because exhibiting exactly this sort of “conscientious” behaviour on social media could potentially shave hundreds of pounds off your insurance premiums, it emerged this week.
Motor insurer Admiral announced it was going to use social media to analyse the personalities of first-time drivers. If their Facebook posts indicated they had personality traits Admiral could link to safer driving habits and fewer claims, annual discounts of up to £350 would be offered via the insurer’s new firstcarquote product.
I think it is very likely insurers are already using information from social media to set premiums
AA motorists tend to care for their vehicles and thus are more likely to recognise risks when it comes to motoring
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