Insurer pulls initiative with hours to go as privacy campaigners criticise ‘intrusive’ attempt to analyse users’ data
Admiral has been forced to pull a new initiative that used Facebook to analyse the personalities of car owners and set the price of their insurance after the social media site blocked it.
Admiral was due to launch firstcarquote officially on Wednesday but delayed it with just two hours to go.
Related: Admiral to price car insurance based on Facebook posts
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