It was understandable why now-retired Leeds householder David Burton, in his late 60s, was attracted to home insurer RIAS. It is the chief rival to Saga, describing itself as a “specialist in providing great value insurance for the over-50s”. RIAS’s marketing will appeal to many older people. It is “generally safer and more experienced”, according to its website, and promises that “a high level of service doesn’t have to mean high prices”.
Comforted by these pledges, Burton (not his real name) took out a buildings-only policy with RIAS on his four-bed terraced house in January 2010. The initial premium was a reasonable £177. “For five years I did not question the renewal premium quoted. I just paid thinking that, given the reputation of RIAS, it would be treating me fairly.”
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