LIMRA: 7 In 10 Employees Prefer Online Benefits Enrollment

WINDSOR, Conn., Jan. 27, 2016 – Recent LIMRA research finds 7 in 10 employees prefer to enroll in employee benefits online over paper. And LIMRA member companies report that 43 percent of enrollments were completed online or electronically. The findings come as executives and professionals plan to gather for the LIMRA 2016 Enrollment Technology Strategy Seminar, Mar. 1-2, 2016, in Charlotte, NC, to discuss what enrollment technology can work best for their companies.

“Getting employees to participate in employee-paid non-medical benefits has always been a challenge,” said InAh Chambers, client relationship director, LIMRA. “But web-based technology is offering a good alternative to one-on-one employee meetings, which fewer and fewer employers allow. Our meeting will show what technology and tools companies can use to improve their results.”

The event, which has the theme “Delivering Better Outcomes,” will cover topics like: data analytics in direct-to-consumer marketing, the enrollment experience, technology that can show employees what benefits are best for them and business disruptors. Guest speakers at the forum will represent firms including Esurance, Lockton Companies, The Benefits eXpert, and Hodges Mace.

“Workplace benefits carriers are struggling with managing the numerous enrollment technology firm partnerships,” said Chambers. “This conference provides an opportunity for participants to connect with peers and technology purveyors to learn, network and share innovative ideas to help identify potential solutions to achieve better enrollment outcomes.”

The conference, which will take place at the Omni Charlotte Hotel, will attract about 100 financial services executives and professionals and benefit enrollment and administration technology firms who are focused on enrolling employees in benefits. For more information and to register, please visit: LIMRA 2016 Enrollment Technology Strategy Seminar.

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